I build the AI, and I keep it running.
Small businesses in Utah are being left behind by tools their bigger competitors already use. I find the parts of your week that repeat, build something that handles them, and look after it so you don't have to.
Based in Salem, Utah. In person locally, remote everywhere else.
What I build.
These are the jobs I get asked for most. Yours might be none of them — I start by looking at your week, not by selling you a package.
Your content, everywhere
You record it once. I cut it, write a caption that fits each platform, and post it everywhere you publish, without you opening a single app.
Every review answered
A reply written the way you'd actually say it, ready within the hour. You give it a nod, it goes live.
Follow-up that actually happens
Someone comments, asks a question, or leaves their details, and they hear back straight away instead of whenever you next pick up your phone.
The weekly rundown
One short message a week: what ran, what worked, and the few things that need you. No dashboard to go hunting through.
What the research actually shows.
I'd rather show you real studies than make up numbers.
14%
more work done per hour — and 34% more for the newest, least experienced staff, in a study of 5,179 customer support agents given an AI assistant.
Brynjolfsson, Li & Raymond, "Generative AI at Work", NBER Working Paper 31161, 2023.
88%
of large organizations have adopted AI in some form; 70% now use it in at least one business function.
Stanford HAI, AI Index Report 2026.
I'm not going to tell you AI replaces people. The honest finding is narrower and more useful: it takes the repetitive work off a person's plate so they get more done in the same hours. For most small businesses, the person getting those hours back is the owner.
How it works.
- 01
I look at how you actually work.
A conversation and an honest look at your week. I'm hunting for the jobs that repeat — same steps, same order, every time.
- 02
I build it and connect it.
Built around the tools you already pay for, so there's no new system to learn. You'll watch it work on your own business before you commit to anything.
- 03
I keep it running.
Logins expire, platforms change their rules, things break. Keeping it working is the job, not an afterthought once the invoice clears.
Jethro told Moses to stop doing everything himself.
Exodus 18. Moses sat settling every dispute in Israel from morning until night, until his father-in-law watched a full day of it and told him plainly that he'd wear himself out — it was too heavy to carry alone. Hand off the small matters. Keep the ones only you can do. Where the name comes from
What I won't do.
I won't pretend a machine can be you. Anything that needs your judgment, your relationships, or your name on it stays with you, and I'll say so plainly when something falls in that column, even when it costs me the work.
I won't write fake reviews or hide real ones. That breaks platform rules and the FTC has its own rules against it.
And if I look at your business and there's nothing here worth building, I'll tell you that instead of selling you something.
Start with a conversation.
Tell me what eats your week. If there's something worth building, I'll show you what it would look like before you spend anything.
Luke Southam · Jethro-Performance LLC · Salem, Utah